Welcome from our lead sponsor 2022 Lely. A few words of introduction from Cluster Manager Sherwin Moazami.

Sherwin Moazami
Cluster Manager

“On behalf of Lely, I’m delighted to be leading the sponsorship for the Cream Awards again this year. Now more than ever we need to shout out positive messages from the UK dairy industry. As a company that’s been providing cowshed solutions for more than 70 years, Lely is leading the way in farm automation and technology.

“One of the main challenges facing dairy farmers today is a shortage of labour, and there doesn’t seem to be a clear solution to this in the near future. If anything, it looks as though the opportunity for European labour to support UK farmers is diminishing, and unless as an industry we can do something to encourage more youngsters to stay and develop family businesses, and encourage labour on to the farm, we will be facing a massive challenge. It’s clear farm automation will have a huge role to play moving forwards, as it will encouraging the right calibre of people to come forward and lead the way.

“Looking back to 1992, when we launched the world’s first automated milking system, the Lely Astronaut, it’s amazing how far this technology has come. Staying ahead of the curve to compete effectively in a global dairy marketplace is vital. Farmers must realise that every cost counts and be ready and able to react quickly and effectively to market changes or price differentials, and be geared up to manage future challenges at the click of a button.

“Robotic milking is where we started, but is by no means where we will finish.  Our work on developing systems to improve sustainability, reduce carbon  footprint and manage emissions in a safe and productive way is continuing at a fast pace.  In the years ahead we hope to see a far higher adoption rate of technology throughout the industry and aim to continue to lead the change.”


Lely Atlantic 

Lely is an international family business in the agricultural sector.  The company spends every day making farmers’ lives easier with innovative solutions and tailored services, and offers solutions for almost all activities in the cowshed: from milking to cleaning. Lely provides advice on how to organise a dairy farm smartly with the use of management systems. Their vision and the needs and demands of clients are the things that drive and inspire Lely in everything they do. 

KW Alternative Feeds

At KW we lead the development of alternative feeding in the UK, making it the natural choice on high performance livestock farms. Today, the choice of alternative feeds is greater than ever and we offer the widest possible range of dry, moist, liquid, blended and compounded feeds alongside more traditional straights, minerals, vitamins, protected fats, secure covers and silage additives.

Alternative feeding is important with farmers looking to reduce costs, raise yields or productivity, and improve herd health to meet the challenges of the future.

Hi Peak Organic Feeds  

The UK and Ireland’s largest 100% organic manufacturer of feeds, blends, minerals and speciality products. The 100% focus on organic ensures the company has the largest matrix of raw materials, providing flexibility to manufacture feeds tailored to customer requirements, helping them achieve performance and profitability targets. Hi Peak is Part of the Devenish.  

National Farmers Union 

The National Farmers’ Union is a member organisation/industry association for farmers in England and Wales. It is the largest farmers’ organisation in the countries, and has over 300 branch offices. 


Krka UK specialise in the manufacture and supply of high quality prescription generic pharmaceuticals. They supply their generic medicines to over 70 countries worldwide. Krka UK aims to provide novel solutions to animal health, promoting the well-being of both animals and their owners. 

Arla Foods 

Arla Foods is the fifth-largest dairy company in the world and a cooperative owned by more than 12,500 dairy farmers. Arla combines traditional craftsmanship and world-class technologies to ensure its products remain closer to nature, from farm to fridge. 


CowAlert is a cloud-based behaviour monitoring system which helps farmers improve herd efficiencies and welfare by providing insights on cow health, lameness and fertility. Uniquely, thanks to leg-based movement sensors, this digital animal health platform can alert farmers to early lameness, allowing earlier intervention, limiting production losses, protecting cow well-being, and making ‘Zero Lameness’ an achievable goal.

Kite Consulting

Kite provides business services to the entire food supply chain. Recognised as a specialist in the UK dairy industry, they also work with livestock and arable businesses, serving market sectors including farming, the agricultural supply trade, food processors, retailers and public sector organisations.

British Dairying 

British Dairying is a specialist publication dedicated to keeping dairy farmers up-to-date with the latest information, innovations and ideas in the dairy industry. It is published every month and available on request and free of charge to all dairy farmers and herd managers in Great Britain and Northern Ireland. British Dairying also produces weekly e-mail news bulletins and organise the annual Cream Awards. 


Buitelaar was established in 1922 and has 90 years and 5 generations of success delivering quality products whilst maintaining family core values. The company procures dairy bull and beef calves and finishes them through its dedicated supply chain of farmersTheir extensive knowledge of farming, livestock and production systems, coupled with a proven track record of delivery across the full chain, ensure an excellent end-product with quality customer service.  

Mole Valley Farmers 

Mole Valley Farmers is known as a one-stop-shop for rural and countryside products, and today remains one of a few true co-operatives in the supply industry. Started by a group of farmers in 1960, Mole Valley Farmers is an award-winning retail firm with 55 stores, and also owns its own feed mills, fertiliser blending plants, a specialist mineral plant and farm building division. 


From small beginnings as a Bradford market stall the company has risen to become the UK’s 4th largest supermarket chain. Proud of their Yorkshire roots, the food retailer owns some 500 stores, and online home delivery, with 110,000 staff serving customers across the UK. Reaching around 11 million households each weekMorrisons stands for freshness, service and value.  


Volac is a fast-growing, ambitious international dairy business. World leaders in dairy nutrition, their mission is to develop great products that advance the health and performance of consumers and farm animals. Volac’s heritage as an innovative family business inspires the company to confront the challenges in the world today  – producing animal nutrition products, dairy ingredients, and performance ingredients.